About
Terry Dunbar
25 years training client-facing people in accountancy and professional firms, from Big Four partners to independent practices.
The background
Selling Value is back, now online.
Terry has spent 25 years training client-facing people in accountancy and professional firms, nearly 20 of them face to face, from Big Four partners to independent practices.
The Selling Value course grew from that work. Almost every firm Terry has trained has booked the course again, and past delegates still get in touch years later to say they use what they learned.
Fee pressure has never been greater. Clients are reading that AI should make professional work cheaper, and the conversations about fees are getting harder. So the course is back, rebuilt as a six-week online programme with small groups and practical work on real clients.
“I attended a number of Terry’s pro-sell training days in my early years as a partner. I still use a number of the tips and techniques he taught us then (20 successful years later)”
Regional Managing PartnerBig Four firm
“Terry has delivered a number of selling the value courses for me over the years and each time he has always delivered a top class experience with plenty of development and learning opportunities for the delegates. I would not hesitate in recommending him”
Danny HoughtonPartner, MHA
“Terry is very knowledgeable and demonstrates his creditability by giving real life examples of when his techniques have worked resulting in winning new business. The programme I attended was professionally written and delivered in stages of the sales process. Throughout the process he gave practical and insightful input whenever asked. I would not hesitate in recommending Terry and his organisation.”
CEOWealth management arm of a top-10 accountancy firm
Talk it through on a short call
Thirty minutes on Zoom, at a time that suits you. We'll talk about what is happening in your fee conversations, and whether the course is right for you or your team.